Which matters most?
1- List
2- Offer
3- Copy
Here’s what copywriting legend and author of Successful Direct Marketing Methods, Bob Stone says:
“Success depends first upon the lists you use, second upon the offers you make, and third upon the copy and graphics you create.”
I think most of us can agree with what Mr.Stone has to say.
However…
Although copy starts out as the least important, once testing reveals the best lists and the best offers, copy becomes the dominant differentiator.
Now, If you have access to a hungry crowd of highly and highly targeted list of prospects, a good product or service that truly does what it claims to do, and a good offer…
…Then, I’d love to show you what my copy could do for you.
My FREE info kit gives you my full story and you can grab it (plus 2 FREE gifts by filling out the form below).
Do it now!
Peace,
Tal Sam
P.S. If you don’t know who Bob Stone is, then I urge you to go and do some digging. The guy is somewhat of an unknown legend in the direct marketing world. He wroteThe Kiplinger Letter, a a letter that couldn’t be beaten for 35 years!
P.P.S. Go ahead and fill out the form below.