I had an interesting chin-wag with a fellow copywriter on LinkedIn yesterday. One thing she said that stood out was this: "Do you ever work with clients who don’t have a real …
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FREE Risk Reversal Swipe
RISK REVERSAL i.e. removing all the risk(s) from the customer and placing them on you is the most powerful sales technique invented, and is a tool the copywriter learns to rely on heavily. One of …
Lead Gen WON-OH-WON
If you want your lead generation ads to truly kick some arse, then it must perform two crucial tasks: To attract... ...and ... to repel. However, a lot of the lead …
A Copywriting Lesson From The Ancient Greeks
Demosthenes, a Greek statesmen in ancient Athens would usually taunt his bitter enemy and rival orator Aeschines about the speeches he would make. Demosthenes said to Aeschines: "You make them say …
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List, Offer or Copy?
Which matters most? 1- List 2- Offer 3- Copy Here's what copywriting legend and author of Successful Direct Marketing Methods, Bob Stone says: "Success depends first upon the lists …
A Winning VSL Formula
I'm often tasked by biz owners to write a killer VSL. I've tried and tested a ton of different frameworks and methods in my time as a direct response copywriter. Some have worked …