If you want your lead generation ads to truly kick some arse, then it must perform two crucial tasks:
To attract…
…and
… to repel.
However, a lot of the lead gen copy I lay eyes on doesn’t do this.
The problem I see over and over again is the focus on generating quantity instead of quality.
No good, my friend.
You must have the cojones to be courageous and precise in who is being sought and who is not welcome.
Anyway, let me give you a winning structure for a lead gen ad you can start using right now, here it is:
1. WHO – Clearly identify who you’re talking to
2. WHY – Explain why they should pay attention to you right now
3 WHAT – State what you’re offering them
4. HOW – What do they need to do to obtain it
5. Give em all the reasons they must act now
Give it a go!
Peace,
Tal Sam
P.S. If you’d like help with lead gen copy that attracts your ideal prospects, then I urge you to email me at: tal@salesboostingcopywriter.com to book a FREE consultation. No obligation, of course.
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